LIKEABLE SOCIAL MEDIA
THE NEW YORK TIMES AND USA TODAY
BESTSELLER!
The secret to successful word-of-mouth marketing on
the social web is easy: BE LIKEABLE.
A friend's recommendation is more powerful than any
advertisement. In the world of Facebook, Twitter, and beyond, that
recommendation can travel farther and faster than ever before.
Likeable Social Media helps you harness the power of
word-of-mouth marketing to transform your business. Listen to your customers
and prospects. Deliver value, excitement, and surprise. And most important,
learn how to truly engage your customers and help them spread the word.
Praise for Likeable Social Media:
Dave Kerpen's insights and clear, how-to instructions
on building brand popularity by truly engaging with customers on Facebook,
Twitter, and the many other social media platforms are nothing short of
brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com
Alas, common sense is not so common. Dave takes you on
a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box
Likeable Social Media cuts through the marketing jargon
and technical detail to give you what you really need to make sense of this
rapidly changing world of digital marketing and communications. Being human —
being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor
Company
Dave gives you what you need: Practical, specific
how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing:
How Smart Companies Get People Talking
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