THE NEW GLOBAL ROAD MAP
From Amazon:
What
Globalization Now Means for Your Business
Executives
can no longer base their strategies on the assumption that globalization will
continue to advance steadily. But how should they respond to the growing
pressures against globalization? And what can businesses do to control their
destinies in these times of uncertainty?
In The
New Global Road Map, Pankaj Ghemawat separates fact from fiction by giving
readers a better understanding of the key trends affecting global business. He
also explains how globalization levels around the world are changing, and where
they are likely to go in the future. Using the most up-to-date data and
analysis, Ghemawat dispels today's most dangerous myths and provides a clear
view of the most critical issues facing policy makers in the years ahead.
Building
on this analysis, with examples from a diverse set of companies across
industries and geographies, Ghemawat provides actionable frameworks and tools
to help executives revise their strategies, restructure their global
footprints, realign their organizations, and rethink how they work with local
governments and institutions.
In our
era of rising nationalism and increased skepticism about globalization's
benefits, The New Global Road Map delivers the definitive guide on how to
compete profitably across borders.
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