BUILDING YOUR BUSINESS CASE
From Harvard Business Review:
Get your
idea off the ground.
You’ve
got a great idea that will increase revenue or boost productivity—but how do
you get the buy-in you need to make it happen? By building a business case that
clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure
what kind of data your stakeholders will trust. Or perhaps you’re intimidated
by number crunching.
The HBR
Guide to Building Your Business Case, written by project management expert
Raymond Sheen, gives you the guidance and tools you need to make a strong case.
You’ll learn how to:
• Spell
out the business need for your idea
• Align
your case with strategic goals
• Build
the right team to shape and test your idea
•
Calculate the return on investment
• Analyze
risks and opportunities
• Present
your case to stakeholders
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