THE ART OF THE LONG
VIEW: PLANNING FOR THE FUTURE IN AN UNCERTAIN WORLD
What increasingly affects all of us,
whether professional planners or individuals preparing for a better future, is
not the tangibles of life—bottom-line numbers, for instance—but the
intangibles: our hopes and fears, our beliefs and dreams. Only
stories—scenarios—and our ability to visualize different kinds of futures
adequately capture these intangibles.
In The Art of the Long View, now
for the first time in paperback and with the addition of an all-new User's
Guide, Peter Schwartz outlines the "scenaric" approach, giving you
the tools for developing a strategic vision within your business.
Schwartz describes the new techniques,
originally developed within Royal/Dutch Shell, based on many of his firsthand
scenario exercises with the world's leading institutions and companies,
including the White House, EPA, BellSouth, PG&E, and the International
Stock Exchange.
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